Monday, June 19, 2006

Finding Balance

Have you ever seen a creative commercial only to be left wondering, "Well, who was it for?" Or, perhaps you have driven by a billboard whose image peeked your interest, but whose sponsor went unnoticed. While some may believe that such campaigns are effective for driving curiosity and momentum, it is more likely that these campaigns leave your target market confused and your organization with minimal results to show for its advertising investment. [read more here].


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